COLOR WOW Root Cover Up has taken the industry by storm because it solved the single most difficult hair problem...ROOTS! There has never been a truly-effective solution before COLOR WOW and the industry has showered the brand with an unprecedented number of awards and press.
Som WOW facts:
- It is free of waxes
- Won't come off on clothes or pillows
- water-resistant so it stays in place until shampooed out- you can even swim with it
- Has won 30 major beauty awards from top magazines like Allure and Harper's Bazaar.
- One COLOR WOW sells every minute
- Not tested on animals
- Natural mineral pigment
- Even covers dark regrowth without peroxide.
- No Parabens, safe for use during pregnancy.
TIPS/ TECHNIQUES FOR A WOW APPLICATION
- Apply to dry, styled hair
- Load up a small end of the brush with a generous amount of powder
- Pull hair flat/ taut against the head
- Press brush down firmly onto roots using dabbing motion
- Do not sweep brush along hair
- Let set for a minute then dust off excess powder if necessary.
- To retouch and extend highlights , use the side edge of the small brush following same technique as above